Campaigns — broadcasting at scale
In one sentence
A campaign sends one approved template to a whole group of contacts at once — safely, at a controlled pace, with live delivery counters.
Why you’d use it
- Announce a sale to everyone tagged
VIP. - Remind all Dormant customers you’re still here.
- Send a seasonal greeting to your whole opted-in audience.
Anything where you want to reach many people with the same message is a campaign.
Before you start
- Campaigns are Owner/Admin only.
- You need an approved template (campaigns can’t send free-form messages — see the 24-hour window).
- A clear idea of who should receive it (a segment or list).
How a campaign is built (the anatomy)
You met this diagram in the intro; here it is in context. A campaign turns “send to 3,000 people” into thousands of individually tracked messages:
| Piece | What it is |
|---|---|
| Campaign | The overall plan: which template, which audience, when. |
| Run | One attempt to send the campaign. (You can re-run to retry failures.) |
| Job | One recipient’s slice of the run — tracked individually. |
| Message | The actual WhatsApp message a job produces. |
This structure is why you get precise numbers like “2,940 sent, 41 failed, 19 skipped”: each of those is a job that ended a certain way. It also means a failed send can be retried without re-sending to everyone.
The lifecycle of a campaign
A new campaign always starts as a Draft. Nothing sends until you review and press Start (or it reaches its scheduled time). You can’t accidentally blast anyone.
The rest of this chapter
- Choosing your audience — everyone, a segment, or a hand-picked list.
- The 24-hour marketing cap — why some people get skipped (and why that’s good).
- Throttle, schedule & start — control the pace and timing.
- Pause, resume & retry — steering a live campaign.
- Reading the report — what the numbers mean.
Next: choose your audience →.