Pause, resume & retry
In one sentence
A running campaign isn’t a runaway train — you can pause it, resume it, cancel it, or retry just the failures, all from its page.
Live controls
| Control | What it does | When to use |
|---|---|---|
| Pause | Stops sending; keeps progress | You spot a problem or want to slow down |
| Resume | Continues from where it paused | The problem’s fixed |
| Cancel | Stops for good; no more sends | You need to abandon it |
| Retry failures | Re-attempts only the jobs that failed | After fixing a transient issue |
Because a campaign is made of individual jobs, pausing is clean: everything already sent stays sent, and nothing new goes out until you resume. Retry is smart too — it only re-sends the jobs that failed, never the ones that succeeded, so no one is double-messaged.
When to pause
- Your quality rating starts dropping mid-send.
- You realise the template or audience was wrong.
- Failures are spiking (a sign something’s off).
Keep the campaign’s report open for the first few minutes of a big send. If failures climb fast, pause, investigate, and resume once you understand why — much better than letting a bad send finish.
Retrying failures
Some failures are temporary (a brief network blip, a momentary rate limit). Once resolved, Retry failures starts a fresh run that targets only those contacts. Others (invalid number, user blocked you) won’t succeed on retry — the report tells you which is which.
How this connects
- What you’re steering here is explained in reading the report.
- Failures and their reasons mirror the message statuses from the Inbox.
Next: make sense of the numbers — reading the report →.