Billing — plans & pricing
In one sentence
MsgBuddy has four plans from Free to Scale; you pay a monthly fee plus usage, and WhatsApp’s own per-conversation charges from Meta are passed through at cost.
The plans
| Free | Starter | Growth ⭐ | Scale | |
|---|---|---|---|---|
| Price | $0 forever | $29/mo | $79/mo | Custom |
| Best for | Trying it out | Small teams | Growing teams | Enterprise |
| Messages/mo | 500 | 10,000 | 50,000 | Unlimited |
| Contacts | 100 | 2,000 | 10,000 | 50,000+ |
| Team members | 1 | 5 | 15 | 50+ |
| Numbers | 1 | 2 | 5 | 20+ |
| Storage | 256 MB | 2 GB | 10 GB | 50 GB+ |
| Channels | All | All | All | |
| Analytics | Basic | Basic | Advanced | Advanced |
| Support | Community | Standard | Priority | Dedicated + SLA |
Growth is the popular choice for teams that have outgrown “just replying” and are running regular campaigns. Every paid plan starts with a 14-day free trial of Growth — no credit card required.
How pricing works
Your bill has two parts, plus a pass-through:
- Plan fee — the monthly price above.
- Usage — if you exceed your plan’s allowances.
- Meta charges — WhatsApp bills businesses per conversation. MsgBuddy passes these through at cost (no markup) — see the note below.
The Meta per-conversation charge is set by WhatsApp, not MsgBuddy, and depends on conversation type and country. It’s separate from your plan fee. So your true cost of a big marketing campaign = MsgBuddy usage + Meta’s conversation charges. Budget for both.
Managing your plan
Billing is Owner-only, reached from Settings → Billing (it’s deliberately not in the main sidebar). There you can:
- See your current plan and usage.
- Upgrade or downgrade.
- Manage payment methods and view invoices.
- Track your trial status.
Scale (custom)
Big volumes, many numbers, custom integrations, an SLA, and guided onboarding are handled on the Scale plan — contact sales@msgbuddy.com for a quote.
Watch the Usage page as you grow. Upgrading a step early is usually cheaper and calmer than repeatedly overshooting your allowances mid-cycle.
How this connects
- Your plan sets the limits shown on Usage.
- The billing email comes from your business profile.
Next: plug MsgBuddy into your own software — For Developers →.