Choosing your audience
In one sentence
Every campaign needs a “who” — send to everyone, to a segment (a saved filter), or to a specific hand-picked list.
The three ways to target
| Option | Sends to | Best for |
|---|---|---|
| All contacts | Your whole opted-in audience | Broad announcements (use sparingly) |
| Segment | Everyone matching a saved filter | Most campaigns — relevant and reusable |
| Specific | A list you pick by hand | Small, one-off groups |
Whatever you choose, MsgBuddy automatically removes people who are opted-out, blocked, or would breach the marketing cap. So your “final” audience is often a bit smaller than the raw group — that’s the safety net doing its job.
Using segments (recommended)
A segment is a live filter like “Tag = VIP and City = Mumbai”. Two big advantages:
- Relevance — a targeted message keeps your quality high and unsubscribes low.
- Reuse — the same segment works for every future campaign, always up to date.
Resist the urge to send everything to All contacts. A smaller, relevant audience almost always performs better and protects your quality rating. “Right message, right people” beats “everyone” every time.
Preview before you send
Before starting, MsgBuddy shows a preview of the audience: how many will receive it, and how many are excluded (and why — opted-out, blocked, or capped). Always glance at this; it’s your last checkpoint before a send.
How this connects
- Segments come from Contacts → organising.
- Exclusions apply opt-out rules and the marketing cap.
Next: the guardrail everyone should understand — the 24-hour marketing cap →.